No lead left behind

Lead generation

Not all leads are created equal—some are prospects who have the means and motivation to buy your product; others aren’t. Being able to quickly and correctly determine which is which is essential if you want your conversion rate to go up.

An outsourced call center can qualify leads on a 24/7 basis and provide real-time, efficient, high-touch lead response. Here’s a step-by-step process for working with a call center to get that capability.

Example—Qualifying Leads for Car Loans

One of our clients makes loans to individuals who use their vehicle as collateral. The client does not want to be bogged down with staffing and managing the lead-qualifying function; they would rather have their staff speak only with qualified buyers.

To determine if a caller meets the requirements for a loan, our agent starts by capturing each caller’s name, address, phone and e-mail information. Then, to determine the potential amount of the loan, the agent needs to assess the value of the vehicle, which she does by asking questions to find out the make, model, year, and mileage; whether there are any liens on the vehicle; and how much is owed on it. Based on the responses a caller provides, our agent can reject them at any point. If the caller meets all the criteria for a loan, we pass the information on to our client, who contacts the caller.

Example—Qualifying Leads for TruGreen

To generate leads, TruGreen runs TV ads and sends direct mail asking homeowners to call a toll-free number to set up an appointment to meet with a TruGreen technician at their home. Just as in the previous example, our client does not want to staff and manage the lead-qualifying function; they would rather have their staff visiting homes to provide quotes and sell services. So when callers respond to the ads, they reach Global Response.

Because TruGreen doesn’t want to enroll customers in zip codes outside its service areas, our agents eliminate leads coming from those zip codes. For qualified leads from the right areas, we inform the caller that a representative from their local TruGreen office will contact them.

If you have better things for your sales and marketing staff to do than qualify leads, consider outsourcing this function to a call center that’s set up to provide real-time, efficient, high-touch lead response and send only the best leads your way. That way, you’ll make sure no lead is left behind.

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Tags: brand carecustomer servicehow to gain leadslead generationlead qualifying functionoutsourced call center