One of the best things about the holiday shopping season at Global Response is being there to help a customer get a special gift to a special someone. Or to comb through a busy parent’s shopping tangle with an efficiency and kindness that lets them smile again. Customer service is all about holiday spirit for us.
With more than 76 percent of Americans planning to shop in stores or online over the Thanksgiving holiday weekend, the job of our Brand Specialists in the call center – creating exceptional customer experiences – becomes all the more important.
In-store vs. online holiday shopping
From Thanksgiving Day to Black Friday and Cyber Monday, shoppers will take to the stores and online nearly equally, says a Deloitte survey. About 84 percent of those surveyed plan to shop in-store, while 87 percent say they’ll shop online. About 51 percent of shopping budgets will be spent online, while 46 percent will be spent in the stores.
The way weekend shopping breaks down, according to the survey:
- 79 percent of survey respondents will shop on Black Friday, whether online (55 percent) or in the stores (69 percent).
- 74 percent plan to shop online Cyber Monday.
- 22 percent said they’d shop in stores on Thanksgiving Day.
Best of customer experiences
Whether you are shopping online or in the stores, our Brand Specialists are looking forward to providing you the best of customer experiences on behalf of our e-commerce and retail clients, via phone, email and chat.
May you have a warm Thanksgiving and a fruitful shopping weekend.