Brand Care Overview | Client Testimonials | Brand Care Specialists | Quality Assurance | Recruitment | Training | Experience | Account Managment
The Brand Care culture at Global Response requires very close working relationships with our clients. It takes real collaboration for both parties to come together as a team. The goal is to create a superior customer experience that can be recreated every time it occurs.
The first step in the process is the assembling of the team. Members come from both companies and include such disciplines as Training, Marketing, Product Development, Operations, Quality Assurance, Merchandising, IT, Project Management, and Human Resources. Members of the team visit each other’s locations and begin the process of conveying and assimilating the culture behind the brand.
This process often includes learning about how and where products are made, about materials and workmanship; it includes understanding characteristics of the brand that go beyond the product itself and include the aspirations and characteristics of the customer.
This knowledge is transformed into a recruitment profile that suits the brand and into a training curriculum through which it can be transferred to the potential Brand Care Specialists. Training materials and methods are developed, time frames are established; each member of the team takes on a specific role and responsibility.
Forecasts of call volume are analyzed, service levels are set, previous history is studied. Every discipline contributes to the common goal. Costs are closely considered and recommendations are made to maximize efficiency. Product training materials are produced. Systems are an important part of the mix and systems training is developed.
Reporting criteria and methods are established, as are management practices for ensuring ongoing improvements based on results of reports. Quality assurance standards and practices are put into place. Coaching and ongoing training methods and media are determined. Escalation hierarchies provide guidance for exceptions to established rules.
Within the call center the workplace begins to resemble the client’s own store. Banners and posters extol the values of the brand, products are everywhere, and Brand Care Specialists begin to think of themselves as true representatives of the brand.
Then the phones begin to ring. All the creative energy and hard work of the combined team is turned into a few minutes of the best possible customer care. And the reason the most trusted brands trust Global Response becomes clear.
To learn more see Training.
