5 Tips for Customer Retention in the Contact Center. Tip 4: Offer Appeasements

5 Tips for Customer Retention in the Contact Center. Tip 4: Offer Appeasements

Today’s Best Practices blog on Customer Retention in the Contact Center explores how to offer appeasements in Tip 4, which follows. Wednesday’s Tip 3 focused on creating opportunities to ‘save a customer.’

Tip 4: Offer appeasements.

  • You can design a program that features a diverse set of creative solutions. Beyond refunds, you can reduce a subscription, give a free month, offer supplemental product, extend promotions or offer discounts. Your Brand Specialists will be trained in the process.
  • Allow the Brand Specialist leeway to tailor the appeasement to fit the customer’s situation.
  • Track effectiveness of the solution.

 

See Friday’s blog for Tip 5.