The five-day Thanksgiving weekend saw retailers pull in more than $59 Billion in sales with $1.98 Billion spent online for Cyber Monday alone. Interestingly, 10% of total sales occurred online, up 2% from traditional numbers.
The holiday buzz, low prices and marketing tactics may have gotten the consumers in the door. But, logistics, business practice outsourcing, and call center staff kept the ship sailing smoothly. It’s critical to have a partner who’s invested in making the customer experience their top priority.
Just in case you missed all of the big headlines and record-breaking statistics here are some articles that talk through lessons learned from the customer deluge from around the web:
- Cyber Monday Sales Top Record on Mobile Online Purchases
Bloomberg Businessweek – Online holiday shoppers spent 30 percent more on Cyber Monday than they did in 2011, as more consumers used smartphones and tablets to make purchases.
- Thanksgiving Weekend Sees 13 Percent Rise in Retail Sales
Washington Post – The average consumer spent $423 — roughly $25 more than they did last year — between Thursday and Sunday, while total spending increased nearly 13 percent to an estimated $59.1 billion, according to a survey the National Retail Federation released Sunday afternoon.
- Cyber Monday Sales Rise 30.3 Percent, to Become the Biggest Online Shopping Day Ever
Chicago Sun-Times – Online sales are still only about 10 percent of total holiday spending, but that’s growing every year. The National Retail Federation estimates that overall retail sales in November and December will be up 4.1 percent this year to $586.1 billion.
- 6 Shopper Trends Black Friday Revealed
Forbes – Among the biggest insights gained from Black Friday shopping, showrooming, eCommerce, and multi-channel commerce are in. On the outs are singular “big shopping days”, the effectiveness of ad blitz’s, and uninformed customer care agents.
- Shoppers Spend $5.5 Billion on Small Business Saturday
CNBC – momentum for Small Business Saturday seems to be growing. Indeed, consumer awareness of Small Business Saturday jumped to 67 percent from 34 percent just two weeks ago, according to NFIB and Amex.
What makes all these record breaking retail statistics possible? The hard-working folks at the point of interaction including customer service, order taking, shipping, and retail staff. At Global Response we work hard to represent your brand and take care of all the details necessary to make your biggest shopping days successful.