For many online retailers, generating sales through targeted advertising is key to driving revenue. But the online customer experience should not stop once a sale is made. With the increased prevalence of social media, it is vital for companies to focus on social media monitoring to help grow their brand as part of an omnichannel experience.
Online retailers own a huge and increasing portion of the retail market. Many companies realize this and focus their efforts on creating eye-catching campaigns or designing well thought out websites. While these things are very important, they are not the only areas to focus on when it comes to building a strong online presence. Companies that want to exponentially grow their brand need to understand why social media monitoring is essential for online retailers.
Customer service via social media has certainly become increasingly popular over the last several years. It creates a convenient way for customers to have their problems resolved in real-time and is also a cost-effective solution for companies. However, customer service is not the only reason why companies should be using social media. When done right, companies can actually grow their sales and increase brand awareness through social media monitoring.
Social media monitoring is essential for online retailers because it gives companies the opportunity to publicize positive experiences from customers. By monitoring social media channels for brand mentions and tags, companies can capitalize on any content that may have been posted about their brand and reach out directly to the customer, gaining free marketing through user-generated content.
In addition to sharing positive experiences and content, social media monitoring is essential for online retailers in searching out any negative feedback as well. This allows companies to go above and beyond to address any negative experiences anyone may have had. Being able to react to what your target audience thinks about your company is a great way to build a strong brand reputation for a company that cares about its customers.
Many companies already use social media for simply publishing content, making it a one-way channel of communication. By focusing on social media monitoring and engaging with customers online, your company has the ability to increase awareness, engagement, and brand loyalty.
In order to be effective when it comes to social media monitoring, companies need to have a well thought out plan of action to ensure success. The Brand Specialists at Global Response are extensively trained and skilled ineffective social media monitoring to help grow the online presence of its clients. We work together to consider which platform customers of your brand are using and focus our efforts on detailed plans and operating procedures. Social media monitoring is essential for online retailers and Global Response works to maximize social media to help clients grow.