Our Brand Specialists care about maintaining your brand as much as you do. They think of themselves as working for you and your brand, not just for Global Response. On the call-center floor, Brand Specialists are surrounded by your brand. They often receive your products and services to become even more familiar with them and to be able to speak from experience when advising customers.
Our in-depth call center training program and detailed quality assurance procedures ensure we understand you and your customers’ needs and consistently deliver outstanding service that follows your policies and procedures. Because our Brand Specialists speak your brand, we can help you handle a much higher volume of calls. Doing that increases transactions and revenue, and fosters loyalty by maintaining the brand personality you’ve worked so hard to establish. It also means we’re more successful at upselling and cross-selling, because we understand your customers and can suggest products that are right for them.
We go above and beyond to learn about your brand, identify with it, and discover a passion for it, so that when we talk to your customers, they get the same experience they’d get talking to you.
Here are some elements of the Brand Care practices we follow that enable us to effectively communicate and strengthen your brand.