Nearshoring is when a company outsources work to a nearby country rather than a distant one. For contact centers, nearshoring services offer the cost benefits of outsourcing with added advantages: shared time zones, cultural alignment, and easier collaboration. It’s the middle ground between expensive onshore teams and distant offshore options.
See our Nearshore Outsourcing Guide to learn everything you need to know about nearshoring, why it cuts costs, and why leading brands are choosing it to improve their CX strategy
Nearshoring is the future of CX. Nearshoring companies can deploy a cost-effective workforce that shares key alignments with customers, like culture, language, and even time zone.
Expert representatives across Hermosillo, Mexico; Belize City, Belize; and Barranquilla, Colombia have high EQs, technical expertise, and the best CX training. Just a short trip from businesses based in the Americas, these nearshore options provide excellent quality control and high collaboration among teams, resulting in the best service for your customers. We prioritize human connection, empathy, and flawless expertise in these culturally diverse, competitive outsourcing countries.
Nearshoring allows us to find highly skilled specialists in countries with a lower cost of living than the US. That means we pay our customer service reps excellent wages, but we don’t pass along the cost of high salaries to you, our customer. Nearshoring allows us to deliver more affordable options to our partners than if they managed customer experience in-house or in US-based outsourcing teams. Our nearshoring solutions are up to 55% more affordable than inbound onshore outsourcing and up to 25% more affordable than outbound onshore outsourcing.
Closer proximity to bilingual English- and Spanish-speaking nearshore teams allows us to align work schedules, drive collaboration, communicate seamlessly, and easily travel between offices. We adapt quickly and with strong coordination among our teams to navigate rapidly changing customer environments. Our leadership team boosts flexibility, analyzes data for faster decision-making, and enhances productivity from recruitment, training, and onboarding to the management of salaries, benefits, equipment, office leases, and more — all so you don’t have to.
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What is nearshoring vs offshoring?
Nearshoring is when a brand contracts workers based in a country neighboring its own. Offshoring hires teams in countries far from its own, with larger gaps in languages, time zones, and cultures. Nearshoring is usually more expensive than offshoring but aligns languages, cultures, and time zones for more unified support. Nearshoring also offers more affordable outsourcing costs than US-based workforce solutions.
How much can nearshoring save?
How much nearshoring can save companies depends on the provider, team size, specialties, technologies, and services provided. However, it can be up to 55% more affordable than US-based inbound support and up to 25% more affordable than US-based outbound teams.
What are the benefits of nearshoring?
Nearshoring helps companies capture significant benefits in operational efficiency and quality.
How do I know when to consider nearshoring?
Companies should consider nearshoring solutions when they are looking to optimize operations, reduce costs, and access high-quality bilingual support without the drawbacks of offshoring or the costs of onshoring.
How does nearshoring work?
Nearshoring works through these general steps:
Find out how our nearshoring strategies can help transform your CX today.