Building the right business culture, the topic of this week’s blog, is based a great deal on building associate engagement. Tip 3, Communication is Key to Retaining Talent, is essential in that exercise. Our third tip follows; Tuesday’s blog talked about Tip 2.
Tip 3: Communication is Key to Retaining Talent.
- Measure performance and coach for the higher performance Brand Specialists want to deliver. Coaching reinforces what they want to deliver. They want to make a difference.
- Create an atmosphere with an open-door policy that invites Brand Specialists to seek advice on performance improvement and other concerns they may have.
- Give specialists the information they need daily to bring the strongest performance possible to customer interactions – whether the information is to communicate promotions or whether it’s performance coaching.