ETail 2018 Took on Leading Topics Like AI, Unified Commerce

ETail 2018 took its omnichannel conference to the historic city of Boston in early August, where it hoped to change the industry future. Or, so said its slogan: Transforming Retail. Together.

The conference, focused on technology, attracted some of the top retailers.

The list of featured speakers this time included Wayfair CTO John Mulliken, Sugarfina Co-Founder Rosie O’Neill and ASICS Digital President Dan Smith.

ETail ran Aug. 6-9 at the Sheraton Boston.

Featured at the 2018 eTail panels 

Our top 4 must-see panels at the show were:

  • The Keynote Panel on Tuesday: Getting Past the Roadblocks to Unified Commerce. The panel members, execs from Lilly Pulitzer, Ethan Allen and Signifyd, discussed the thinking on a single platform and how they’re supporting unified commerce.
  • Be Customer-First to Come in First: Putting Your Customer at the Center of Your Business. On Wednesday, this session focused on the growth of subscription food service, HelloFresh. President Tobias Hartmann spoke on its customer-centric approach.
  • The Lightning Round on Thursday, in which panelists from Dunkin Brands and GSK each talked about three issues, such as artificial intelligence (AI), voice-enabled commerce and the Internet of Things (IoT).
  • Keynote Panel Discussion Remix on Thursday. The New Kids on the Block: Examining the Journey of Retail Startups, featured Leesa Sleep, ThirdLove and Lovepop.

Here’s to a successful and insightful eTail 2018!


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