What Makes a Great Brand Specialist?

Taking good care of customers requires a very specific set of skills.

In the position of customer service representative – or Brand Specialist, as they’re known at Global Response, the objective is to give the customer a memorable experience, building rapport and working efficiently and knowledgeably to resolve their inquiry. It’s the same objective regardless of channel – whether phone, email, chat or text.

Passion for the Brand

top brand specialist call center

Brand Specialists can relate to their customers because both are passionate about the Brand. The specialist uses knowledge about the products, process and systems of the account, which they have the opportunity to learn during training, as they work with customers to provide Brand Care. The inquiries they resolve can range from easy to complex.

At the end of an interaction with a Brand Specialist, the customer should feel pleased with the assistance, the outcome and the Brand.

Top skills for Brand Specialists

Our managers and Brand Specialists share the top skills you can bring to the job:

  • Positive attitude
  • Willingness to learn
  • Excellent communications skills
  • Relationship building
  • Good work ethic
  • Punctuality and good attendance
  • Embrace change
  • Ability to multitask
  • People skills, such as empathy, patience, politeness, professionalism
  • Quick thinking and reaction time

How do your skills stack up? Are you a great match for the Brand Specialist position at our call center?

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