A business owner deciding whether or not they should take advantage of CX outsourcing
Call Center Outsourcing, Customer Experience Management

CX Outsourcing: When Does It Make Sense?

red vector stroke

Creating a seamless, personalized customer experience (CX) is one of the most crucial investments businesses can make today. It distinguishes you from competitors, fosters customer loyalty, and, ultimately, determines business success.

Yet, with limited time and resources, it is challenging for businesses to achieve excellent customer care. That’s where CX outsourcing comes in.

The role of CX in today’s business environment

In today’s marketplace, successful companies differentiate themselves by offering great customer experience. Why? 74% of consumers admit they will buy a product based on experience alone. And 61% of consumers are willing to pay more for good CX.

CX is not just a nice perk but a strategic business investment with significant ROI. So, why is it so challenging for companies to deliver excellent omnichannel CX?

Challenge #1: Understanding customer needs and expectations

One of the primary challenges businesses face is understanding customers’ evolving needs and expectations. As customer behavior and preferences change, businesses must adapt quickly to meet these expectations. This requires robust tools to gather and analyze customer feedback and data.

Challenge #2: Integrating siloed systems

Many businesses have fragmented systems that hinder a unified view of the customer. This leads to inconsistent customer experiences across different channels, decreasing customer satisfaction.

Challenge #3: Budget constraints

Allocating sufficient resources and budget toward CX is a challenge. This is especially true as businesses must balance short-term financial goals with the long-term benefits of investing in CX.

Overcoming these challenges requires a strategic approach to CX. Thankfully, there’s an easy answer: outsourcing customer experience.

Understanding CX outsourcing

CX outsourcing is when a company delegates customer experience to an external service provider. This allows businesses to solve the challenges discussed above by leveraging the expertise, technology, and resources of specialized companies. By outsourcing CX, your company gains access to the following:

  • Customer support: Outsourced teams provide prompt and courteous support, effectively resolve issues, and maintain high customer satisfaction.
  • Technical support: For technical products and services, outsourced teams can troubleshoot problems and guide customers on using your product.
  • Omnichannel support: CX outsourcing companies provide integrated support across digital and traditional channels, ensuring a consistent and cohesive customer experience.
  • Customer retention and loyalty programs: Outsourcing providers design and manage customer retention strategies to increase customer loyalty and reduce churn.
  • Social media management: Outsourced CX providers monitor, engage, and respond to customers on social media, fostering positive relationships and addressing concerns.
  • Market research and customer insights: CX outsourcing companies can also gather customer feedback, assess satisfaction levels, and provide insight into customer preferences and behaviors. 
  • Sales and lead generation: CX outsourcing companies also provide sales-related services, including lead generation, sales calls, upselling, and cross-selling.
  • Back-office operations: Outsourcing teams can process orders, manage inventories, handle returns and exchanges, and other tasks that indirectly affect CX.

Ready to perfect your CX?

Save money and increase sales with a brand-obsessed, people-first team that delivers a high-touch, superior customer experience, every time.

Benefits of CX outsourcing

Outsourcing any business process—especially one as critical as CX—can be challenging for companies. It requires working closely with a third party and releasing some control over your relationships with customers. But it also brings a host of benefits.

  • Outsourcing CX is incredibly cost-effective. Businesses reduce overhead costs by not having to hire, train, and maintain an in-house customer service team. 
  • Partnering with a CX provider gives you access to expertise and advanced technology. This means businesses benefit from the provider’s knowledge and innovative solutions without investing in expensive technology or training programs.
  • Outsourcing allows businesses to easily scale customer service operations up or down based on demand. This flexibility is particularly beneficial during seasonal fluctuations or in intense growth phases. 
  • By outsourcing CX, companies can redirect their focus and resources toward core business functions. In-house teams no longer have to worry about providing excellent customer service. Instead, they can focus on product development, sales, and strategic planning.

When does CX outsourcing make sense

While CX outsourcing offers significant advantages, it’s important to carefully consider when the best time to outsource is. Here are three scenarios where it makes perfect sense to outsource CX:

Scenario #1: Your business is experiencing rapid growth, and you can’t quite keep up.

First of all, congratulations! A growing business is a sign of success. But, as you well know, scaling customer service operations in-house is challenging and costly. Outsourcing CX allows you to quickly adapt to meet the needs of your new customers.

Scenario #2: You would like to integrate cutting-edge customer service technology but lack the resources. 

AI chatbots, omnichannel support platforms, and advanced analytics tools significantly improve customer experience. Yet it is costly to invest in the latest technologies. By outsourcing, you can leverage the technology and the expertise of seasoned professionals to gain a competitive edge.

Scenario #3: Your business needs to cut costs and still maintain high-quality customer service.

CX outsourcing companies deliver high-quality services at a lower cost than in-house teams. This is especially helpful for small to medium-sized businesses working within tight budgets. Outsourcing allows businesses to consistently meet customer needs without overextending internal resources.

Choosing the right CX outsourcing partner

The key to successful customer service outsourcing is choosing the right partner. You want an outsourcing partner that addresses immediate challenges and contributes to your long-term success. Let’s look at five of the most important factors to consider as you search for a CX outsourcing partner.

  1. Ensure the company aligns with your business’s long-term goals and brand values. The partner should enhance your brand, not detract from it.
  2. Evaluate the provider’s expertise in your industry and their experience managing CX for similar businesses. Their track record will give insight into their ability to handle your specific CX needs.
  3. Assess the technological capabilities of the outsourcing partner. Pay close attention to their customer service software, AI, and analytics tools. Ensure their technology is compatible with your systems and supports omnichannel services.
  4. Determine if the provider can scale to meet your business’s growth and seasonal fluctuations without compromising service quality.
  5. Ensure the provider complies with industry regulations and data protection laws relevant to your business. Data security measures should be robust to protect your customers’ information.

Taking the time to carefully evaluate these factors will help you select the right CX outsourcing partner. Choose one that will drive customer satisfaction and contribute to business growth.

Best practices for successful CX outsourcing

Beyond choosing the right partner, successful CX outsourcing requires careful planning and ongoing management. Here are some best practices to keep in mind.

  • Define clear objectives and expectations: Establish comprehensive service level agreements (SLAs) and determine key performance indicators (KPIs). This clarity ensures both parties understand expectations and work toward the same goals.
  • Focus on communication and collaboration: Establish clear lines of communication to foster a strong partnership. Regular meetings, reports, and updates allow you to address issues promptly and make informed decisions.
  • Monitor performance and provide feedback: Use the agreed-upon KPIs and SLAs to monitor their performance. Provide regular feedback to address any issues and recognize achievements. This ongoing evaluation helps continuously improve service quality.
  • Stay customer-centric: Ensure everyone remains focused on delivering exceptional customer experience. Regularly gather and analyze customer feedback to understand their needs and adjust strategies accordingly.
  • Select the right partner: Choose a partner with a proven track record in your industry. Assess their technology, expertise, language capabilities, and cultural fit. 

Global Response is much more than a basic service provider. We strategically partner with companies to drive business growth, enhance operations, and improve customer satisfaction. Contact Global Response today to see how we can align with your business goals and significantly improve your CX.


Outsourced teams offer 24/7 support across multiple channels. This ensures timely and effective resolution of customer issues. Outsourcing companies also gather insight into customer behavior and preferences, enabling more personalized and engaging customer interactions.
When choosing a CX outsourcing partner, consider each of these factors: Industry expertise Technological capabilities Ability to scale services Cost structure Alignment with your company’s goals and values Compliance with data security and privacy regulations Overall cultural fit
Businesses should establish clear performance metrics with the outsourcing partner from the beginning. Set specific service level agreements (SLAs), conduct periodic quality audits, and regularly meet to address any issues promptly. Businesses should also provide the outsourcing partner with training and updates on products and company policies.

Stay in touch!

Subscribe to receive industry insights and trends.

Subscribe to receive industry insights and trends. You’ll learn more about how the best customer experience solutions can change the game for your brand.