8 in 10 Internet Users Engage in Social Media Globally

According to a recently published Forrester study titled, “Global Social Media Adoption in 2012” – More than 86% of online US adults and 79% of European online adults engage with social media, whereas In BRIC countries some 93% of online users use social tools.

social media customer service is growing
Leveraging spectators and joiners is crucial for the social brand to succeed.

This is exciting news for your luxury brand, confirming the need for real-time social media customer care as the next phase to serve your customers where they feel most comfortable engaging with your company.

Global Response provides high-touch social media brand care with the people, platforms, and plan to fully leverage your community in the way they are growing to demand.

Learn more about why social media customer care should live in the call center here.