NRF’s Shop.org 2018 conference focuses on winning key audiences

The National Retail Federation features world champion tennis player and fashion entrepreneur Serena Williams and sessions on artificial intelligence at its Shop.org 2018 conference in Las Vegas this month.

Winning key audiences like Serena wins championships

The set of events that showcases Williams is among our top-three must-see sessions at the Sept. 12-14 show. The future is now: Winning key audiences like Serena wins championships includes two sessions from 3-4 p.m.  Friday. They are Millennials, Gen Z and the future of mobile marketing, and Winning business advice from a brand ace. Speakers also include Sarah Robb O’Hagan, CEO of Flywheel Sports; Marni Schapiro of Snapchat; and Jeremy Sigel of Essence.

Shop.org 2018 Master Class: Two perspectives on AI in commerce

 The first of two related artificial intelligence sessions is How machine learning can help you deliver better customer experiences. The session is set for 9-9:30 a.m. Sept. 13. It explores how AI and machine learning can assist as the shopper buys across digital and the store.

The second part is Smarter, better, faster: How AI is shifting consumer preferences, from 9:30-10 a.m. Sept. 13. The session focuses on how to harness consumer data “to create intuitive shopping experiences that evolve with the consumer journey.” The moderator is Sean Captain of Fast Company. Panelists are Lorena Garcia of Chica Las Vegas at the Venetian and Kiran Mani of Google. They also include Amanda Whichard of Major League Baseball and Hui Zhou of JD.com.

Perks and pain points of performance partnership

In this session, panelists look at partner programs and explore how to “lay the groundwork for mutual success.” Perks and pain points … is held at 11-11:30 a.m. Sept. 14. Speakers are Sarah Johnson of Acceleration Partners, Nilla Ali of BuzzFeed and Keith Posehn of Uber.

Whether you are in brick & mortar retail, e-commerce or the contact center, Shop.org 2018 has something for you. If you’re attending, here’s to a great conference.