Today’s Best Practices blog on Customer Retention in the Contact Center explores how to offer appeasements in Tip 4, which follows. Wednesday’s Tip 3 focused on creating opportunities to ‘save a customer.’
Tip 4: Offer appeasements.
- You can design a program that features a diverse set of creative solutions. Beyond refunds, you can reduce a subscription, give a free month, offer supplemental product, extend promotions or offer discounts. Your Brand Specialists will be trained in the process.
- Allow the Brand Specialist leeway to tailor the appeasement to fit the customer’s situation.
- Track effectiveness of the solution.
See Friday’s blog for Tip 5.